
Garnet McElree, Chief Inspiration Officer at LMNO; Founder of Modern Being
Garnet McElree is the Chief Inspiration Officer at LMNO and recent founder of Modern Being, decoding the human experience — or at least trying to read the fine print for the rest of us
Through his fast-paced, story-rich talks, Garnet explores the behaviors and invisible forces influencing how we shop, scroll, snack, and show up in the world.
Before launching Modern Being, he built a two-decade career as one of Canada’s leading creative directors, collaborating with brands like SaskTel, McDonald’s, Telus, and Gap. His work has earned national and international recognition for creativity, brand strategy, and design — but what audiences remember most is his ability to make the complex feel simple, the serious a little lighter, and the ordinary extraordinary.
Garnet is also the proud founder of Mopop: The Museum of Pop Culture — a remixable museum that playfully reexamines the cultural artifacts and guilty pleasures we pretend not to love (but totally do).
Equal parts strategist, storyteller, and cultural decoder, Garnet brings curiosity, humor, and prairie optimism to every stage he steps on. Whether unpacking AI fatigue or exploring what’s next for human creativity, his mission is simple: to help people and brands move from reaction to traction — one inspired idea at a time.
View Garnet on LinkedIn