Beginning Of The Brand…
After surviving the events of his younger days, Cody felt he had a responsibility now, a calling, a purpose!
He wanted to impact people’s lives in a positive light and in uplifting messages. He was tired of the misery and depression he lived with for years trying to find his way in life…
Then Cody remembered an art project back in grade school. The project was to come up with your own label (Brand)… This stuck with Cody for some reason ever since then. As he worked as an EA for ‘youth at risk’ as a young adult, he started reading positive self-help books, and later on, he came up with the idea to make his grade school project a reality…
The idea bounced around in his mind for months. Until one day it clicked after watching his favorite movie “Limitless”; the concept of becoming truly limitless pulled on his heart strings and that’s what he set out for. Cody aims to inspire and motivate people to strive to be limitless and live a happy life by overcoming expectations and stepping outside of their comfort zones.
Saving up a couple paycheques as an EA to buy his first box of T-shirts, that he folded, separated by size and color, and put in the trunk of his car, he would drive and meet friends across town in the mornings before work and after selling and spreading the message of being “Limitless”…
Prince Albert, Saskatchewan
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